| ITI əməkdaşlarının elmi işləri - tezis |
| Biblioqrafik təsvir | |
| Hashimova , K.K. Formation and Characteristics of Linguistic Advertising Resources in the Internet Environment / K.K. Hashimova // The XII International Conference On Computer Rocessing Of Turkiclanguages “TURKLANG 2024” Proceedings. - Kazan, 2024. - P. 182-186. | |
| Annotasiya | |
| The attractiveness of online advertising, the number of users of which is increasing every year, depends, first of all, on the correct choice of language style. Advertising tries to attract the attention of buyers through interesting videos, visual images created with the help of new information technologies, and elements of unexpected effects. The goal is to get viewers to pay attention to the advertisement. The article shows the characteristic features of advertising language and models of communication between advertised objects. When creating advertising text, care should be taken not to include obscene words or sound offensive when translated into other languages. The model is designed to reflect the dynamic nature of online advertising resources. It highlights evolving platforms, different content formats, targeting strategies, engagement mechanisms, and key attributes that contribute to effective digital advertising. Additionally, the article provides recommendations for the effective selection of language and terminology in advertising and marketing practices to enhance audience engagement and improve communication outcomes. | |
| Elektron variant | |
| Elektron variant |
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