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Biblioqrafik təsvir | Mahmudova , S.J. Analysis of the consumer opinion for the personalization of apparel / S.J. Mahmudova // Journal for Textile, Clothing, Leather and Technology. - 2018. - N: 4. - P. 100-106. | Annotasiya | A survey was carried out on the awareness and willingness of the consumers in Yambol, Bulgaria to use the mass customization tools when purchasing clothing on-line. The results show that they do not have enough information to use mass personalization when ordering clothes online. This low awareness leads to indecision for the design and purchase of clothing using mass personalization tools. Obtained results are compared to those available in known literature about Germany and Great Britain. Based on the results of this review and analysis, recommendations for practice are proposed.
(PDF) Analysis of the consumer opinion for the personalization of apparel. Available from: https://www.researchgate.net/publication/327393409_Analysis_of_the_consumer_opinion_for_the_personalization_of_apparel [accessed Oct 17 2018]. | Elektron variant | Elektron variant |
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